1. Welcoming Image
Make your visitors feel welcomed by presenting them with a beautiful, high-quality photo that captures who you are as a brand. This could be a professional photo your yourself, office space or anything that make your audience feel connected to you right away.
2. Compelling Headline
This is your chance to hook them in. This text should immediately resonate with your audience. What I find works the best is asking a question that addresses their number one struggle.
For example, if you were a designer and your audience is looking to establish a brand + website, you could ask something like:
“Are you ready to build a brand you love?”
“Are you feeling stuck on how to bring your vision to life?
“Need help building a brand + website that looks and feels like you?”
In your audience’s mind, they are thinking, “Um yes! This is totally me!” And they will continue to scroll down looking for more information on how you can help.
3. Your Main Mission
Now that you’ve got them hooked in, this is the perfect time to tell your audience why you do what you do. What’s your main mission? Write 1-2 sentences that define what you do and why you do it. This component is so important because it immediately builds trust with your audience.